Hey Expert,

I'm dedicating today to conversation about the AI hype.

The hype isn't peaking, it's soaring, and it's more relevant to your business now than ever before.

Let's put it this way:

You're steering your business, with countless decisions to make every day.

9 times out of 10, you're looking for that edge, that little extra that sets you apart...

You want to know about game-changing trends...

You're seeking insights into tools that could revolutionize your business...

And most importantly, you're curious about how other businesses, small and big, are riding the wave.

The more you're clued into the AI scene...

The more up-to-date your knowledge is...

And the more you engage with its possibilities...

The greater your chances of propelling your business to new heights.

AI isn't just an optional add-on to your business strategy...

It should be the catalyst that draws you into the exciting future of SMEs.

But here’s where things often go awry:

Many business owners fall into the trap of mimicking AI trends without understanding their specific relevance.

They hear about titans like Microsoft or Meta joining forces with their AI...

And they think that merely mirroring this AI fervor...

Will set their business on the right track, with no additional effort.

But let's face it:

Each business is distinct.

Rather than just parroting the AI rhetoric...

Ask yourself two questions:

1 - Where does AI fit into your business?

Are you involved in customer service?

Do you handle sales?

Or are you immersed in product development?

Identify where AI can benefit your operations…

Make necessary adjustments…

And harness the power of AI to supercharge your business.

2 - How much are you willing to invest, in terms of time and resources, to understand and integrate AI?

There are SME owners who dedicate significant resources to AI.

Mentions of 'Generative AI' in earnings calls shot up by 129% in Q2 2023 from the previous quarter:

But remember:

Don’t just replicate someone else’s AI plan.

It's going to be uncomfortable and won't be sustainable.

That's why the Microsoft and Meta initiative to offer AI to businesses for free is a game-changer...

The future of SMEs is as thrilling as a fusion between Jedi and Jon Snow.

Time to embrace it.

Justin "AI for SMEs" Theng

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