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The Power of Decision-Making
How to Stand Out in a World of Abundant Information
Justin Theng
August 29, 2023
Hello, Enterprise Enthusiast!
Finding yourself sinking in the quagmire of overthinking? Spending endless hours navigating the digital seas, yet grappling with indecision?
Here’s a story for you:
Benjamin Franklin once bestowed $1000 to a city with a stipulation - it was not to be used immediately. By 2016, courtesy of compound interest, this modest amount had morphed into a staggering $6.5 million.
There’s more to this story than meets the eye, especially for those working on building a brand. Your brand, akin to Franklin’s legacy, gathers value over time - a phenomenon I like to call the ‘Franklin Effect’. Strategic and consistent branding initiatives compound, amassing brand equity, thereby enhancing your brand’s impact and value in an exponential manner over time.
In today’s landscape, brimming with a torrent of information, decision-making can seem daunting.
But fret not!
You can still steer your brand to prominence and let it glitter amidst its competitors.
A commanding brand presence is the golden ticket for both industry titans and rising startups to get noticed during the early stage of the customer journey.
The crucial question, though - how can you transform your brand into the top choice?
Cognitive biases are your secret weapons in the battleground of decision-making. Elements like category heuristics, the power of now, social proof, scarcity bias, authority bias, and the allure of free can majorly tilt our decision-making scales. Harnessing these biases can carve a clear pathway for your brand towards unrivalled success.
But here’s the twist.
These biases are also your ticket to presenting your brand from myriad angles, even while conveying the same underlying message. In an age where omnipresence is made possible by the AI behind advertising platforms, it’s imperative to consistently offer a unique perspective.
Don’t allow the whirlpool of over-analysis to suck you in. Instead, use cognitive biases as your toolkit, and tactically position your brand for triumph.
Stay connected for more pearls of wisdom on navigating the ocean of abundant information.
Until we meet again,
Justin “Franklin Effect” Theng
🤔 ONE THOUGHT
Lately, I've been reflecting on the importance of understanding over merely using AI tools. Sure, we can use AI algorithms without completely understanding how they work. But if we grasp the basic principles, we can unlock their full potential, apply them more effectively, and troubleshoot when things go wrong.
🧠 ONE TOPIC
UK’s $130M AI Investment
British Prime Minister Rishi Sunak plans to spend 100 million pounds ($130 million) buying thousands of computer chips to power artificial intelligence, in the midst of a shortage and a global race for computing power.
The Telegraph reported on August 20 that the UK aims to build an “AI research facility” by mid-2024 as part of Sunak’s plan to turn the country into an AI technology hub.
🐦 ONE TWEET
AI just reconstructed a Pink Floyd song from brain activity.
And it sounds shockingly clear.
Think about the potential of this tech for people struggling with communication.
We're living in the future. twitter.com/i/web/status/1…
— Rowan Cheung (@rowancheung)
4:55 PM • Aug 16, 2023
🛠️ ONE TOOL
Uizard Autodesigner
Text to design is here! Generate editable, multi-screen designs from simple text prompts.
