Lead with Artificial Intelligence

Dear Visionary,

Let's face it - in the business battleground, one of the most lethal weapons right now is Artificial Intelligence (AI). Not just another cog in the tech wheel, AI is the engine, the fuel, and even the driver, all at once. Ignoring AI is like ignoring the smell of burning toast - eventually, you're going to realise your kitchen (or in this case, your business) is on fire.

As a business owner, it's crucial to understand artificial intelligence. AI thrives on data. If you're not utilizing AI, your competitors might, and disruption may loom.

Ask yourself this - what data do I feed my AI?

Often, marketing finesse is needed to craft effective messages. Many business owners lack this. They struggle to harvest the right data to feed their AI counterparts - be it in Meta ads, Google, CRMs or email platforms. This impacts the effectiveness of their marketing.

So what's the solution?

Unpack your mind. The why, what, and how of your business should be clearly defined. Pen down effective messaging, feed your AI. Use this in ads, emails, marketing automation.

Don't overcook your strategy. Keep it simple.

Now, it's all about digital. Everything is digital. You can't escape it. But digital can be noisy, extremely so. And our minds, they've adapted. They've learned to tune out the noise.

But here's the trick.

Get to the heart of your customers. Bypass the noise. Win the competition for mindshare.

David Ogilvy, a legendary marketer, once said - show me the heart of a man, and I can sell him anything. Pull those heartstrings. Your customers will say yes.

The best CEOs are the best marketers. A good CEO owns the message. The best ones are the message.

Don't let your messages get disconnected. Marketing, sales, brand messaging, features, benefits - everything should sync. Disconnected messages create problems. And that impacts your business.

Remember, the end goal is growth. Revenue and pipeline. This will affect your business positively.

Why, what, how - remember these words.

Why: Make your customers believe. For instance, convince them that they can be the best in their field.

What: Showcase your knowledge and expertise. Let your customers believe that you're the solution to their problem.

How: Clearly define the solution. Make it simple for your customers.

Now, implement this in your marketing strategy.

Let's relate this to digital marketing. Have you ever felt like ads are following you everywhere? That's marketing done right.

But how do you achieve this level of personalized marketing?

Understand your customer journey. This is where AI comes into play. It helps track your customer's behavior on your website, their interaction with your content. This understanding allows you to craft a personalized marketing approach.

Consider this scenario. A business owner downloads a "self-assessment kit" from your website. This tells you that they're questioning if they have a problem. This is the 'why' stage. You then send more 'why' content, solidifying their belief that they indeed have a problem.

On the 'Thank You' page, you offer 'what' style content. It outlines what solutions you can provide. This guides the customer to the next stage of their journey.

A simple prompt for ChatGPT should do the trick:

"Write a blog post about some common misconceptions about [insert topic] and how can they be corrected?"

With each interaction, you're adding value, building trust.

In conclusion, create a seamless customer journey. Make each interaction meaningful. Keep your business top of mind for your customers. The ultimate goal is conversion and long-term customer relationships.

The AI-driven era is here. Make the most of it. Remember, nobody knows your business like you do. So let's use that knowledge and create a powerful AI-powered marketing strategy.

AI-powered marketing is a journey, a long term commitment. It's not a one-off project. You need to continually feed the system with new data and information.

Understand this - data is the fuel of AI. The quality and depth of data decide the efficiency of your AI system. Remember to feed it well.

But what if you don't have the right data or enough of it?

Start small. Begin with the data you already have. Your existing customers, their behaviors, and interactions are an excellent place to start. Gradually, you can add more data from different sources.

Remember, collecting data is not just about quantity, it's about quality. Meaningful insights come from high-quality data.

Marketing in the AI era is not about being the loudest. It's about being the most relevant. Make your communication hyper-personalized. Target the right people with the right message at the right time.

AI helps you in doing that. It analyzes data to understand customer behaviors and preferences. This understanding allows you to create personalized marketing strategies.

This level of personalization builds a bond with your customers. They feel heard and valued. It increases their trust in your brand. They become more receptive to your message.

The key here is consistency. Don't stop at just one interaction. Make it a continuous process.

At every stage of the customer journey, provide value. Help them understand their problem (the 'why'). Show them the solutions (the 'what'). Finally, guide them on how to achieve the solution (the 'how').

This brings us to another important point - content. The right content can make or break your AI-powered marketing strategy.

The 'why' content should create awareness. It should make the customer realize they have a problem that needs a solution. The 'what' content should introduce your solution. And the 'how' content should guide the customer on how to use your solution.

The goal is to make the customer's journey as smooth as possible. From the moment they realize they have a problem, to the moment they find the solution - with you.

To summarize, the AI-driven era is not a threat, but an opportunity. An opportunity to better understand your customers. An opportunity to provide more value. An opportunity to build stronger relationships.

Harness the power of AI. Make it an integral part of your marketing strategy. It's the way forward. Adapt, evolve, and grow with AI. Your business will thank you.

Best,

Justin

P.S. Ready to level up your AI game? Start with our AI Readiness Scorecard quiz - a free tool designed to gauge your AI readiness and identify opportunities for improvement. Don't miss out on this chance to put your business in the spotlight! Get Your Scorecard