Harness Your Inner Creative Director

Hello Visionary Entrepreneur,

Light reading for a Sunday.

Ever considered that your brand’s ads could hit as hard as a world-renowned advertising campaign?

That's right.

We're about to dive deep into the elusive realm of creative marketing.

Fasten your seatbelts.

"The Emotional Elephant and The Rational Rider" - sounds intriguing, doesn't it?

Imagine a man riding an elephant.

The man, embodying rational thought, believes he’s steering.

But the true navigator?

The emotional elephant underneath him.

Just like your customers can’t resist an emotionally impactful sales pitch, the elephant can’t resist a ripe bunch of bananas.

Speak their language and you've got the golden key to persuasion.

Ever pondered over what makes a joke a joke?

Unexpectedness. Absurdity. A dash of mystery.

Your sales document should aim to do just that — take your audience on a journey and let them connect the dots.

The sweetest victories are self-claimed.

What comes to mind when you hear 'creative'?

Abstract? Nebulous?

There is a formula to it.

Take this example: A chessboard, a shoe, and the concept of clockwork.

Three unrelated elements.

Combine them in an unforgettable, unprecedented way?

That's creativity.

Leap. Love. Lines.

The Triple 'L' Mantra to a compelling sales document.

The Leap: Balance metaphor and clarity.

The Love: Evoke an emotional response. Authenticity is key.

The Lines: Craft powerful lines. Create a crescendo of desires.

Remember the Raymond’s family from the show 'Everybody Loves Raymond'?

Relatable, right?

Human insights make it unforgettable.

Your sales document can be the same.

Embrace the Triple 'L' mantra.

Channel your inner creative director.

Let's create marketing magic together.

Justin Theng

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